Musician Salim Merchant is not one to mince words and he has now slammed “big music labels” for manipulating and rigging the music awards in the country. Salim is one half of the music-composer duo Salim-Sulaiman,
In July last year, the duo launched their own independent music label. Merchant Records started as a venture for their own songs, but they have expanded horizons and have been working with many regional artists now. For their recent outing, a Holi song, they collaborated with Bhojpuri star Pawan Singh.
“Awards are sponsored by all the big labels. One of the most popular music labels has it in their contract, saying that ‘I’m going to give the Best Music Award.’ Where are we going? What are these awards? You’ll never find the best music by any individual who is worthy of it really, but it has to be someone from that particular label. They make sure that they have the best music category award,” Salim told News18 in an interview.