Why Myntra is changing its logo following a police complaint

Why Myntra is changing its logo following a police complaint

E-commerce site Myntra is prepared to vary its complete once a Mumbai-based activist lodged a criticism with the state cyber police, alleging that the company’s accumulation was “insulting and offensive” towards women.
The criticism was lodged by a woman named Naaz Patel, the innovation father of associate organisation stated as religious writing Foundation. She filed the criticism in solar calendar month last year, tight the removal of the logo and career for action to be taken against the company. Patel alleged that the recent complete resembled a unadorned woman.

Mumbai Police’s cyber crime department later sent associate email to the Myntra, informing the company concerning the criticism. Responding to the criticism, the Flipkart-backed e-commerce massive has same that it will change its complete within a month’s time.

While the company is still to unveil its new complete, it’s already started the tactic of exchange the recent accumulation on all platforms, at the side of the online website and app. Myntra has to boot issued printing orders for packaging material with their new complete, as per reports.

“We found that the logo was offensive in nature for ladies. Following the criticism, we have a tendency to tend to sent associate email to Myntra and their officers came and met North yank country. The officers same they will change the logo throughout a month’s time,” DCP Rashmi Karandikar, Cyber Crime Department of city police told Jagran English.

It was founded in 2007, Myntra was nonhereditary by Flipkart in 2014. the company later nonhereditary fashion e-retailer Jabong in 2016. it’s since massive to become one in all the country’s biggest on-line fashion websites.

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