Startup that’s on a mission to take Hindustani classical music to the world

Startup that’s on a mission to take Hindustani classical music to the world

In a country dominated by Bollywood music and Punjabi pop, would a startup offering only Hindustani classical music go very far? Ragya is redefining the game — with more than six lakh listeners across the world in exactly a year despite the challenges posed by Covid. In February, the entire team met up in Pune for a three-day workshop to chart a new chapter.

 

As a trained tabla player and vocalist, he would know about the patience and persistence that classical music requires to reach great heights. “One of our listeners wrote in about a year ago: ’I am addicted to Ragya now… I was never a classical music fan.. somehow Ragya changed it’. I’m sure there are many more like this listener out there who have felt closer to our classical music than before,” he says. Somewhere in the world, in the morning, somebody begins work to the sounds of the flute as Pt Nityanand Haldipur launches into the late morning raga Yamani Bilawal.

 

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