IPL 2020 Title sponsorship: Dream11 Wins IPL 2020 bid for 250 Cr.

IPL 2020 Title sponsorship: Dream11 Wins IPL 2020 bid for 250 Cr.

Dream11 has won the title sponsorship for Indian Premier League (IPL) 2020. The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights for IPL 2020 to Fantasy sports platform Dream11.

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The Indian Premier League Season 13 will start the UAE from September 19 to November 10.

Dream 11 has won the deal for Rs 250 crores to replace Vivo and now the Dream11 IPL for the IPL Season 13.

Also Read: CPL 2020 LIVE : Full Schedule, Live Streaming, Venue, Squads, Date and Timings

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The BCCI had earlier announced Companies with a turnover of over Rs 300 crores will be allowed to bid for the rights which are available for the period from August 18, 2020 to December 31, 2020.

Multinational Group Tata Sons were considered the frontrunners while digital education technology platforms Byju’s and Unacademy also in the race.

Dream11 won the IPL 2020 title rights on the strength of their financial bid of Rs. 250 Cr. and other were Unacademy (210 crores), Tatas (180 crores) and Byju’s (125 crores).

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According to a report, The fans can watch the upcoming 13th season of the Indian Premier League (IPL) 2020 on digital platforms. Unlike the previous editions, IPL 2020 will not be streamed on Disney+Hotstar VIP.

In a major strategic shift in its OTT business model for IPL, Star India has decided to move LIVE streaming from Disney+ Hotstar to the paid platform Disney+ Hotstar Premium. As a result, the fans will have to shell out either ₹ 498 on account of the premium for the two-month duration of the league or ₹ 1,499 as the annual subscription.

The decision to move IPL 2020 streaming to premium account will see a a major fall in the digital audience of the cash-rich league. However, Star India is prepared to take the hit to increase the subscription-based business of its premier OTT service. Last year, the IPL had registered a cumulative 300 million viewers on Hotstar.

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