BharatPe acquires Payback India
Merchant payments and financial services provider BharatPe has acquired multi-brand loyalty platform, PAYBACK India, to help its 6 million offline merchants roll out rewards and loyalty programmes for customers.
The acquisition is expected to give an exit to American Express and ICICI Investments Strategic Fund
It holds a 90% and 10% stake respectively in the entity. PAYBACK India will continue to function independently, after the acquisition.
Get the latest updates directly on your mobile, save and send a message at +91-9899909957 on Whatsapp to start