BharatPe acquires Payback India

BharatPe acquires Payback India

BharatPe acquires Payback India

Merchant payments and financial services provider BharatPe has acquired multi-brand loyalty platform, PAYBACK India, to help its 6 million offline merchants roll out rewards and loyalty programmes for customers.

The acquisition is expected to give an exit to American Express and ICICI Investments Strategic Fund

It holds a 90% and 10% stake respectively in the entity. PAYBACK India will continue to function independently, after the acquisition.

Latest News and updates, Follow and connect with us on FacebookTwitterand Linkedin

Get the latest updates directly on your mobile, save and send a message at +91-9899909957 on Whatsapp to start


Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *